Joe

Joe is a senior level marketing strategist and copywriter whose trademarked planning process, MarketCasting™, has helped numerous clients achieve measurable results in marketing communications. Joe’s 30+ years as a copywriter and creative director provide tactical leadership in bringing strategies to life. Starting in 1979, he worked for Bozell & Jacobs, Rosenberg & Company, Brownlee & Associates and Sherrill Company of Dallas. After spending more than 10 years as a freelance writer and consultant for numerous ad agencies, marketing firms, design shops, audio-visual companies and trade show production houses, he opened & Williams, an integrated marketing communications agency in 1997. In 2004, he rebranded the agency as MarketGarden and sold his interests in the firm, returning to the private practice of independent consulting under the name Joe , Inc.

Joe has written copy for more than 300 accounts, including non-profit organizations such as The Senior Source, Baylor Nursing School, Assist The Officer Foundation, The Dallas Arboretum and The American Heart Association. He has won numerous awards for creative excellence including AAF Addys, International Tellys, Clios, TOPs and Silver Microphone Awards. Joe is a former Dallas Advertising League Board Member, DAL Eagle Award Finalist and volunteer marketing consultant for the Dallas Arboretum and The Senior Source of Dallas. He earned his Bachelors Degree in Advertising from Northern Illinois University in 1979 and has published the book, “God on a Chalkboard,” dedicated to his sons Jack and Nick.

Willing to travel: 30 miles

Experience: JOE ZAGORSKI, INC. Owasso, Oklahoma
President, Chief Copywriter, Creative Director Sept. 2010-Present
Focused on marketing communications and advertising creative services. Applying deep experience in high-
tech software and services to mobilize client strategies in industries such as supply chain, insurance, banking
and financial services, healthcare, construction, retail, cybersecurity and media/entertainment.
† Evolved from independent copy and creative services to founding two full-service ad agencies (see below).
† Delivering strategic planning, creative direction, copywriting, interactive content development and AI support.
† Currently serving as independent consultant for interactive content development and production; clients
include EXL Services, IronMarkets Publications, Wipro Consulting and others.
MARKETGARDEN, LLC Dallas, Texas
Owner / General Managing Partner June 2001-Sept. 2010
Transitioned & Williams to MarketGarden. Developed and trademarked proprietary MarketCastingâ„¢
planning and accountability process. Built agency to $3M in capitalized billings. Directed company
management, personnel and business development, proposal writing, strategic marketing planning, brand
development, creative direction, vendor coordination, copy supervision and copywriting. Clients included
Cantex Senior Living, Cognizant Technology Solutions, BNSF Railways, Coach America, Haag Engineering,
Baylor Healthcare Systems, CapGemini and others.
ZAGORSKI & WILLIAMS Dallas, Texas
Owner / General Partner / Creative Director Dec. 1997-June 2001
Expanded Communications through professional partnership and built agency to $2.5M in capitalized
billings, primarily in the Internet sector. Directed general agency development, management and creative
functions. Clients included Verizon, Golfport, Q4i, OfficeExpo, SkyTV, AutoPrime and others.
ZAGORSKI COMMUNICATIONS Dallas, Texas
Owner / President April 1995-Dec. 1997
Opened full-service branding and advertising agency serving numerous small accounts. Launched sister-
company, S.Bell Inc., a public relations firm, by winning the Wingstop account.
NORTHERN ILLINOIS UNIVERSITY, DeKalb, Illinois
B.S., Journalism/Advertising, Minor in Creative Writing, 1979
Ad Production Manager for Northern Star School Paper
Baseball, Student Council, Poetry Society
Graduated with Honors
Various Certifications (2014-Present): Online Content Strategy, AI Writing, AI Research, Content
Development